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140 – Content Marketing

Your source for real estate interviews, insight, and commentary.

In today’s show, we discuss content marketing. Content Marketing should be your priority because it is the most forgiving way of getting your name out there. This is a great way to build your audience.


Listen on Apple Podcast
https://podcasts.apple.com/us/podcast/rethink-real-estate-podcast/id1352837881


As a product of content marketing, we learned photography and video as part of what customers we get. Those customers as well would not have discovered us if not for content marketing.

We are shilling for content marketing but by no means should it only be your way of getting business. On the topic of content marketing, you need your content to be authentic. Otherwise, content marketing is going to do the worst for your business.

Connect with the small business community. Develop rapport with business owners and create content of it. These people need your help the most. Creating content will connect you with more people who can give you business.


Show topics:

  • What is content marketing?
  • Why content marketing?
  • Where does content marketing fit in a business model?
  • Content marketing as an alternative to cold calling
  • Products of content marketing
  • Branching out
  • Authenticity
  • Social media content variety
  • How does content marketing help with business?
  • Connecting with small business community

If you are in need of a great, easy to use yet powerful CRM (and every agent needs one in our opinion and experience), then try out Realvolve for free for 14 days at our discount link – www.realvolve.com/rethink

So stay tuned, and I hope you learned something from this episode of Rethink Real Estate!