131 – Segment Smart

Your source for real estate interviews, insight, and commentary.

In today’s episode, we discuss how marketing to your existing database can be far more effective than spending lots of money on lead generation. Effective database management involves sending messages that are applicable to their needs, so we dive into ways to segment your database. We also share ideas that have worked for us in our business to build relationships and keep our past clients engaged.

Check our more great tips about segmenting your business at realvolve.com/rethink.