Tag: lead generation

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132 – How to Generate Leads

Listen now to learn how to bring leads into your business today. Lead generation is complex and multifaceted. In this episode, we discuss different sources of leads and how to bring them all into play to increase your bottom line.

131 – Segment Smart

In today’s episode, we discuss how marketing to your existing database can be far more effective than spending lots of money on lead generation. Effective database management involves sending messages that are applicable to their needs, so we dive into ways to segment your database. We also share ideas that have worked for us in…
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